| Op Friday 03 October 2008
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Aantal Hits : 3439 |
 Drinking wine is becoming increasingly popular among young adults in Europe and overseas. A Vinexpo study shows that consumers between 20 and 25 are discovering wine as an attractive, sophisticated beverage, that is enjoyed at home and beyond. A quick look at the findings.
Wine is sophisticated, refined, and healthy but also very complex. This is the basic image that wine enjoys among young consumers in Belgium, France, Japan, the UK, and the United States. According to a 2007 study carried out by Vinexpo and the French BVA research institute, in all of these countries a growing interest in wine is becoming evident among young consumers. They consider wine drinking an aspirational part of growing up. It is a ‘marker’ of adulthood and part of the new identity that young people create for themselves. Cultural Differences. National cultures play an important part in the perceptions of and familiarity with wine. In France and Belgium wine is a part of every day life since childhood. Here, wine is a legacy. In the UK, where wine drinking has become more usual and less exclusive in recent years, 20-25 year olds are becoming more familiar with it. Northern Americans associate wine drinking with the culture of Europe.
Accordingly, in the US, wine is only served occasionally in the families of those surveyed. According to the Japanese respondents, in their country, drinking wine is considered exoticand reserved for very special occasions. Obstacles. In spite of these cultural differences, it is commonly understood that, in order to enjoy wine, one must have a thorough understanding of the product. Young adults therefore desire wine education and guidance. They are willing to educate their palates over time in order to become wine connoisseurs – not mere drinkers. What mainly confuses 20-25 year olds or even keeps some from drinking wine are the price (often perceived to be expensive), the elaborate wine culture and vocabulary, the many different wines and wine styles and the bewildering ranges and confusing labels.
Ten years ago wine was mostly consumed at home. This has changed. Wine plays a much more diverse role in the life of young adults: bars and pubs have become acceptable alternatives for enjoying wine as an aperitif for a quiet start to the evening. Wine bars – neo-traditional ones in France and Belgium, stylishdesigner-bars in the UK – are gaining in popularity. Many respondents wished for retailers and bars to offer wine sections for young adults. They also suggested that wine bars organize appropriate wine theme nights, food and music.
Source: Katrin Siebel |
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Lindemans Apple (België)
Lindemans Apple is een Lambiek bier (3,5%) uit de Belgische Lindemans brouwerij in Vlezenbeek. Het is een erg fruitig en verfrissend biertje. De smaak van appels is duidelijk te proeven. De nasmaak lijkt een beetje op die van Champagne. Ook de niet-bier-drinkers zullen deze lekker vinden. 
online buy micardis
Door: mgzylb (Gast) Op Thursday 11 February 2010